A seminar is an event that’s focused on educating people, whether it’s your customers or employees. It’s similar to a conference or a workshop.
A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. On the other hand, a workshop is usually a small, intimate event with only a few registrants.
You might consider hosting a seminar as a way to get leads and introduce people to your company.
A retreat can be held to simply bond with your team, or you can sell tickets to customers. This is usually a several-day event with several workshops or seminars to attend.
Sometimes the purpose is just to relax, but other times it’s to learn, strategize, and plan for the future.
Team building events are meant to boost team morale, and help people learn how to work together. Usually, these are collaborative events, where teams need to work together to solve something. It could be a ropes course, or perhaps an escape room.
Sometimes these events can even be formal if you’d prefer. For example, you could run a workshop about psychological safety or sensitivity training.
An appreciation event is meant to thank your customers, partners, or employees. These are usually fun events, such as holiday parties, private concerts, or a special dinner.
The goal is to spend informal time showing people how much you appreciate and care about the value they bring to your company.